![]() Within a week the app soared from being outside the top #1,500 to #1 on the App Store, with close to a million sign-ups. Vero initially saw significant organic growth. ![]() ![]() The biggest selling point of the app is that it is completely free of advertising. Vero – True Social is a social media app that claims to offer a more authentic social media experience, making sharing online ‘more like real life.’ The app offers unique functionality, like the ability to segment contacts into ‘close friends’, ‘friends’ or ‘acquaintances,’ and the ability to share photos, links, music, movies, places and books. We’ve noted what we feel the app does well and where we feel there are further opportunities for Vero – True Social. We wanted to delve deeper into the app to see what exactly aided them in their growth, the effectiveness of their PR approach and also a review of their branding and onboarding, which could offer useful takeaways for all app owners. This month, we will be reviewing Vero – True Social, the disruptive social media app that gained a lot of traction earlier this year for offering a subscription-based social media platform completely free of advertising. Each month we will review a different app, focusing on onboarding, user journey flow, App Store Optimisation, mCRM, UX, UI and much more, all integral elements of our Fit to Market programme. Welcome back to our ‘In-Review’ series, where we choose apps from the app stores to put under the microscope to see how they can be optimised for organic acquisition, drive further engagement and increase retention.
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